About Us

Confronted with the vast challenges of Latin America's social and economic disparities, Ominio was born from a desire to create meaningful change.

Founded by Daniel Roche and Iñigo Ayala, our journey started in Mexico with a vision to unlock the untapped potential of our region's resources and people.

We tackle modern organizational challenges using AI and disruptive tech, empowering individuals with practical tools for better opportunities and performance.

We're dedicated to bridging gaps and creating a future where technology and humanism converge. Join us as we redefine what's possible, one innovation at a time.

Meet the Team

  • Co-founder and CEO

    A native of Merida, Mexico, with a law background from ITAM and experience in public service. Before venturing into entrepreneurship, he served in pivotal roles within the Federal Congress and later in a private law firm. He was a Senior Congressional Aide and Advisor to the Deputy President of the Chamber of Deputies, and later to the Vice-President of the Senate.

    Daniel orchestrated and managed the Open Parliament on Circular Economy in Mexico. In 2021, he founded a boutique consultancy addressing the needs of both government and business sectors. He also has entrepreneurial experience in the restaurant and real estate industry. His passion for societal betterment is evident in his leadership at Ominio and is deeply passionate about its mission—striving to bring transformative benefits to society through innovative solutions.

  • Co-founder and COO

    Born in Monterrey, Mexico, he has a bachelor's degree in Industrial and Systems Engineering from the University of Wisconsin-Madison. His professional journey includes roles as a Business Consultant in Mexico and the United States. Iñigo’s unique perspective is shaped, in part, by his work at the Center for Contemplative Research (CCR), where he explored the intersections of science, religion, and philosophy, focusing on understanding consciousness and human flourishing.

    Skilled at bridging disciplines, Iñigo brings projects to life by joining technology with insights into human needs. He has experience teaching emotional balance and meditation, and is deeply interested in spirituality. His focus is on developing technological projects that significantly enhance people's lives, using innovation for empowerment and well-being.